How Businesses Should Be Using Social Media Effectively

For business owners, social media doesn’t always seem like a high priority when it comes to the success of your business. In fact, many people see social media as only a place for younger people to share their opinions and party photos. With platforms like Facebook, Twitter, Instagram, Pinterest being used by billions of people daily, the importance of using social media in your business should become a bit more obvious. Understanding when and where the right times to use social media can be so effective when it comes to creating your online presence.

If your business sells products that are easily captured (and most importantly shared) through photos or video, then social media can be a very powerful tool to for your to help promote your businesses or services. And here’s how your social media can really take off, not only are you sharing your pictures of, say, your pretty office supplies. Involving people to participate by taking pictures of themselves using your product is also a great way to build even more brand awareness. In many cases, potential customers will trust their friend’s photo of your products more than yours and could turn that curiosity into business for you.

Here’s an exercise for you to try. If you own a business, take a look at some of the bigger brands in your industry and see how people interact with their social media accounts. Are there things you can learn from how they communicate, share images and the type of language they use?

Another powerful benefit of social media is the ability to monitor one’s online reputation. We can also call this your social reputation. How do people see you online, are you being discussed, shared amongst groups of people, are you getting a number of good reviews. All these metrics are available for you to see and most importantly, change. By keeping in tune with customer feedback and even being opened minded to negative comments that are constructive, one can improve their business. Customers today like to see that there’s a real person behind the brand, they’re tired of the big corps like target, or pepsi selling to them all the time and want some human interaction.

This is obviously just a very basic introduction into world social media. However, if you are a business and you’re looking to learn more about social media and how you can effectively take part then please stay tuned for more articles.